The Strategy

Drive to Zero is built upon The Beachhead Strategy

A technology strategy for change, The Beachhead Strategy identifies the commercial vehicle market segments — beachheads — where zero-emission and near-zero technology is most likely to succeed first and can move next.

Developed in partnership between CALSTART and the California Air Resources Board (CARB), The Beachhead Strategy aligns closely with the market and product strategies of major truck and component makers worldwide and has been incorporated into CARB’s three-year investment plan strategy.

The Beachhead Strategy is launching globally through policies, regulations, incentives and other tools.

Download a full description of the Drive to Zero strategy and program here.

Sign the Pledge

Join a growing list of organizations and officials in taking the Drive to Zero Pledge today.