Drive to Zero aims to to enable and accelerate the growth of global zero- and near-zero-emission (ZE) medium- and heavy-duty vehicles, with the vision that ZE technology will be commercially viable by 2025 and dominate by 2040 in specific vehicle segments (referred to as “beachhead” segments) and regions (China, India, Mexico, Canada, Japan, the European Union, the United States led by California, and South America).
Technology pathways – the Beachhead Strategy
Drive to Zero is built upon the Beachhead Strategy. A technology strategy for change, the Beachhead Strategy identifies the commercial vehicle market segments where zero- and near-zero technologies are most likely to succeed first. Those are typically urban applications where vehicles operate along known routes and relatively shorter distances and can charge overnight at depots.